Never Lose a Customer Again: Turning Any Sale Into Lifelong Loyalty in 100 Days

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 · 539 ratings  · 48 reviews

Start your review of Never Lose a Customer Once more: Plow Any Auction Into Lifelong Loyalty in 100 Days

"Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a ane-time purchaser into a lifelong customer."

If you ain a business, work in sales or marketing, coaching, or yous are straight or indirectly related to customer service, this is the only business book you lot need. I've read plenty of concern books over the years and, while many are proficient with useful strategies that work, Never Lose a Customer Once more takes no prisoners for deliv

"Honor-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the globe how to turn a one-time purchaser into a lifelong customer."

If you own a business, work in sales or marketing, coaching, or y'all are straight or indirectly related to client service, this is the only business book yous need. I've read plenty of concern books over the years and, while many are proficient with useful strategies that piece of work, Never Lose a Customer Over again takes no prisoners for delivering the best in case studies, research, and a proven system that any company—one time implemented—can wait 50-200% growth within the first year.

Drawing on nearly two decades of consulting and keynoting, Joey Coleman provides strategies and systems to increment customer loyalty. Applicable to companies in any industry and of any size and implementing his methods regularly leads to an increase in profits of 25-100%.

The step-by-footstep guide provided past Joey volition provide business owners, CEOs, and employees with the noesis, confidence, and self-command needed to deliver exactly what the customer needs WHEN they need information technology.

This is the volume you lot don't read once and move onto the next one. Never Lose a Customer Once again lives up to its championship and delivers on the promise...you will scale up your business, your employees will be more than competent in their jobs, and your overall customer satisfaction will accident the roof off the industry.

This book is required reading for business owners, CEOs, and managers - likewise as sales and marketing teams, account managers, and customer service representatives looking for easy to implement action steps that consequence in lasting alter, increased profits, and lifelong customer retention.

If yous're a business organisation owner, buy a copy for yourself and all your employees...better than whatever preparation course I've been through.
—SA

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Jun 26, 2018 Cory Vance rated information technology it was amazing

With sales books out numbering customer service books by a factor of 42:i this book is a welcome change. Then much of a focus on the front end instead of the dorsum stop. This books make some many key points that can be implemented in any business organisation. Will read again and over again.

Oct 14, 2020 Robert Medak rated it it was astonishing

Championship: Never Lose a Client Over again

Writer: Joey Coleman

Never Lose a Client Over again, volition assistance the reader learn the difference between customer service and customer experience through the use of examples, questions, and exercises.

This book is like a training manual and workbook combined. It is not meant to just read but to work through the chapters like a workbook answering questions and going through with the exercises.

Each chapter has Accept-Aways that should exist read closely and studied to compre

Title: Never Lose a Customer Once more

Author: Joey Coleman

Never Lose a Client Again, will help the reader acquire the difference between customer service and client experience through the use of examples, questions, and exercises.

This book is like a preparation manual and workbook combined. It is not meant to just read but to work through the capacity like a workbook answering questions and going through with the exercises.

Each chapter has Take-Aways that should be read closely and studied to comprehend the subject matter of the affiliate and the context in which it is delivered for greater agreement.

Never Lose a Customer Again is meant for anyone selling either a product or service from a business organization to an entrepreneur that will bargain with customers as a seller from acquisition to completion.

Never Lose a Client Once more receives a must-read for anyone involved in sales and a score of five stars out of a possible v stars.

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Sep 23, 2018 Pete Williams rated information technology it was amazing

A brilliant volume about customer retention and client experience. I actually honey this book and have bought a bunch of copies to give to clients and friends.

May xxx, 2019 Pranit rated information technology liked it

A prissy book to commencement forth with an internship in Amazon. A very customer oriented book is dealing with excellent customer service styles and options and how to form relations the customer will have with the visitor.

Ever honey a book that makes me look at who I am and what I practice in the world to serve others under a different calorie-free. When this book was lent to me, I decided to take on the experience with the intention to deeply introspect. Not just would it serve me to assess my business activity but I also intended tto take information technology equally a chance to explore my spirituality in a dissimilar format...

I greatly enjoyed being reminded of all the skillful things I have intuitively been doing in my personal preparation and coachin

Always beloved a book that makes me look at who I am and what I practise in the globe to serve others under a different light. When this book was lent to me, I decided to take on the feel with the intention to securely introspect. Not only would it serve me to appraise my business activeness but I as well intended tto take information technology as a chance to explore my spirituality in a different format...

I greatly enjoyed being reminded of all the good things I have intuitively been doing in my personal preparation and coaching business for the past x years and why my clients go on me around an average of 5 years ... but something near the terminate of the book left me scratching my head. It says something forth the lines of , "If the need of your clients are fulfilled, then you will would exist fulfilled..."

I asked for information technology, a spiritual experience indeed to tumble downward the rabbit hole of my very own unfulfilled cocky... and I wonder if this is due to the subconscious programming I have been struggling with of 'BE More, DO More, Desire More than...' to the point that more results in being burned out and off residual from the human relationship to nurture self and serve others.

Like I said I ever appreciate a book that helps me wait at who I am and what I do in this world to serve others under a different light.

These book also sounds different in the middle of a pandemic...

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Mar 17, 2019 David rated it information technology was amazing

Detailed and thoughtful data on how to call up through the interactions you lot take with customers on an ongoing basis, in well-defined stages and from the point of view of both customer and business organization, in order to make sure customer experience is not only satisfactory, but amazing. Customers won't always be feeling the same things nearly yous equally y'all feel about them, at the same fourth dimension, then putting yourself in the customer's shoes and understanding what it takes to give THEM an amazing feel (an Detailed and thoughtful information on how to recall through the interactions you have with customers on an ongoing footing, in well-divers stages and from the point of view of both customer and concern, in guild to make sure customer feel is not only satisfactory, but astonishing. Customers won't always exist feeling the aforementioned things almost yous every bit you experience almost them, at the same fourth dimension, so putting yourself in the client's shoes and understanding what information technology takes to give THEM an amazing experience (and thus, keep them coming back and referring) is lined upwardly in like shooting fish in a barrel-to-understand chunks with an absolutely amazing set of practical examples that were utterly fascinating (and almost always attributed, which makes it fifty-fifty better).

I finished the book feeling excited but besides a petty overwhelmed at the number of possibilities. I'll be coming back for a while to chew on individual parts!

I read the audio book but picked up a physical copy because I think it's going to be useful for long-term reference.

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April x, 2019 Bertieob rated information technology really liked it

As a concern possessor I'thousand always looking for new ideas and guidance on new initiatives. This book is really practiced to help plan advice with clients and look at ways to keep them loyal (equally the title says.). A lot of it I already do, such as getting to know personal details about your clients, but the book says to record them; I don't really need to exercise this and when I employ people I would encourage them to build their own human relationship, non to learn it from notes on a database. The book is likewise Equally a business possessor I'm always looking for new ideas and guidance on new initiatives. This volume is really good to help programme communication with clients and await at ways to continue them loyal (as the title says.). A lot of information technology I already do, such every bit getting to know personal details about your clients, but the book says to record them; I don't really demand to do this and when I employ people I would encourage them to build their own relationship, non to learn it from notes on a database. The volume is also quite heavy on giving gifts, and I did question this as I'd prefer to requite added value with the service that is provided.
There is a gratuitous download on Joeys website which is actually helpful to plan stages of communication which I will start to utilise to plan ameliorate means of keeping in touch with my clients.
My favourite thing is the way a customers purchasing life cycle is cleaved down in to seven unproblematic stages, and information technology's something that I volition definitely be analysing in more than detail.
I originally listened to this book in Audi but bought the book to reference easier.
Highly recommended. ...more than

Mar 04, 2020 Gary Williams rated it it was amazing

This book was sent to me by my employer equally part of our training and development equally employees. In this volume, author Joey Coleman provides 8 phases of the customer journey that every business and employee should think about, programme for, and intentionally design. In Never Lose a Customer Again, you'll find real-life case studies and examples, conceptual explanations, and practical tips on how to implement these strategies—no matter if y'all're the CEO or a front-line employee. The residue between t This book was sent to me by my employer as part of our training and development as employees. In this book, author Joey Coleman provides eight phases of the customer journey that every business and employee should think most, programme for, and intentionally design. In Never Lose a Customer Again, y'all'll observe real-life case studies and examples, conceptual explanations, and applied tips on how to implement these strategies—no affair if you're the CEO or a front end-line employee. The rest between the emotional experience of the customer and the thoughts and intentions of businesses makes for an insightful, action-packed, and transformational read for any business owner or employee. I highly recommend this book for any business concern or squad to create substantial changes to their business, increase the satisfaction of customers, and retain more lifelong customers. ...more

Nov 12, 2019 Fahasa rated it really liked it

Award-winning speaker and business concern consultant Joey Coleman teaches audiences and companies all over the world how to turn a 1-time purchaser into a lifelong customer.

Coleman's theory of building customer loyalty isn't virtually focusing on marketing or closing the auction: It's near the Kickoff 100 Days® after the sale and the interactions the customer experiences.

While new customers experience joy, euphoria, and excitement, these feelings speedily shift to fright, doubt, and doubtfulness as buyer's remor

Award-winning speaker and concern consultant Joey Coleman teaches audiences and companies all over the earth how to turn a one-time purchaser into a lifelong client.

Coleman'southward theory of edifice client loyalty isn't near focusing on marketing or closing the sale: Information technology'southward well-nigh the First 100 Days® afterwards the auction and the interactions the customer experiences.

While new customers experience joy, euphoria, and excitement, these feelings rapidly shift to fear, uncertainty, and uncertainty as heir-apparent's remorse sets in. Across all industries, somewhere between 20%-seventy% of newly acquired customers will finish doing business organization with a company with the offset 100 days of being a new customer because they feel neglected in the early stages of customer onboarding.
https://world wide web.fahasa.com/

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Aug 15, 2018 Ben Griffioen rated it it was astonishing

This is a really great volume. I just read a book phone call the Purple Cow, which talks virtually the importance of being remarkable. It was a fun read, but at that place was a problem: information technology didn't give any real ideas on how to be remarkable.

This volume dives in with specifics and ideas on how to be remarkable. The divergence is that it deals with being remarkable for new/existing customers, not and so much on being remarkable from a marketing perspective (which is more on what the Royal Cow focuses on). Even so, thursday

This is a actually great book. I but read a volume telephone call the Purple Moo-cow, which talks nearly the importance of being remarkable. Information technology was a fun read, but there was a problem: it didn't give whatever real ideas on how to be remarkable.

This volume dives in with specifics and ideas on how to exist remarkable. The deviation is that information technology deals with being remarkable for new/existing customers, not so much on being remarkable from a marketing perspective (which is more on what the Imperial Cow focuses on). Nevertheless, the applicable principles truly are useful for pretty much whatsoever business concern out there.

Highly, highly recommend.

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Oct 23, 2018 D D rated it information technology was amazing

This is a brilliant book and must be read by all business owners and any one who has whatever form of customer interaction. It is one of the rare books that presents a consummate mind-shift in the style nosotros deal with customers and if companies don't adjust to this new mode of offering "client experience" they will lose out to their competitors sooner or later. This volume makes more than and more sense the further you get into the book and it also offers handy exercises to get you lot thinking about means you could This is a brilliant volume and must exist read by all business organization owners and whatsoever ane who has whatever form of client interaction. It is i of the rare books that presents a consummate mind-shift in the mode we deal with customers and if companies don't adjust to this new way of offering "customer feel" they will lose out to their competitors sooner or after. This book makes more and more sense the farther you get into the volume and it as well offers handy exercises to get you thinking about ways you could introduce the ideas from this book into your concern. ...more

Sep 13, 2019 Daniel rated it actually liked information technology

This was excellent. Information technology'due south a tool kit for not taking customers for granted and taking advantage of repeat customers rather than constantly seeking out new customers to brand upwardly for attrition.

There are viii phases of the customers life cycle:
- Appraise
- Admit
- Affirm
- Activate
- Acclimate
- Achieve
- Adopt
- Advocate

And at each of those 8 stages, there are 6 ways to communicated to take advantage and make the almost of the stage:
- In person
- E-mail
- Postal service
- Telephone
- Video
- Nowadays

Much to learn for those who

This was excellent. It's a tool kit for not taking customers for granted and taking advantage of repeat customers rather than constantly seeking out new customers to make up for attrition.

There are 8 phases of the customers life bike:
- Assess
- Admit
- Affirm
- Actuate
- Acclimate
- Accomplish
- Prefer
- Advocate

And at each of those viii stages, in that location are half-dozen ways to communicated to accept advantage and make the most of the phase:
- In person
- Electronic mail
- Postal service
- Phone
- Video
- Present

Much to larn for those who piece of work in customer success. Nice work, Joey, and nice accompanying tool kit!

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Feb 07, 2021 Ed Chuchaisri rated it information technology was amazing

This is one of a few customer retention books out there and I remember the author did a great job taking us through the 8 phases of customer experience from pre-purchasing to becoming a life-long advocate who happily makes referrals for the visitor.

The book contains many examples and I and how-to utilize dissimilar communication medium to reach the goal of each stage.

I likewise find chapter-cease exercises useful equally it encourages readers to apply techniques learned in each chapter to their own businesses.

Apr 25, 2018 Gentry rated it it was amazing

You can't help but feel excited and energized as you read Never Lose a Customer Again - Joey'south passion and enthusiasm for wowing customers grab you from the very commencement, and his strategies make sense. This isn't a "someday I'll do this", wishful thinking kind of book. These are concepts you tin can implement correct now and start seeing immediate results, and Joey makes them easy to digest and sympathise. I highly recommend this volume. You tin't help but feel excited and energized as you read Never Lose a Client Once more - Joey'south passion and enthusiasm for wowing customers grab yous from the very beginning, and his strategies brand sense. This isn't a "someday I'll do this", wishful thinking kind of book. These are concepts you can implement correct now and offset seeing immediate results, and Joey makes them easy to digest and sympathise. I highly recommend this volume. ...more

Sep 11, 2018 Yunis Esa rated it really liked it

I learned from Joey Coleman principles. Lifetime commitment from customer is the most important thing a company needs. The about successful companies have loyal customers that volition exercise everything to brand the company succeeded (Apple, Netflix, Amazon, etc...). I find that Coleman's steps are in the right direction to go the customer to be loyal to company that they feel has done more than satisfy their bones needs. I learned from Joey Coleman principles. Lifetime delivery from customer is the most important affair a company needs. The most successful companies accept loyal customers that will do everything to brand the visitor succeeded (Apple, Netflix, Amazon, etc...). I find that Coleman's steps are in the correct direction to become the customer to exist loyal to company that they experience has washed more than than satisfy their basic needs. ...more

February 18, 2020 Erin rated information technology really liked it

This volume was recommended by a women'due south business group that I joined. It had lots of smashing suggestions for improvements to client relations and customer service.
Every bit the owner of a small-scale business organisation, I definitely got some ideas for things I can do to ameliorate my overall client feel.
However, some of the advice was geared toward larger companies and was not as applicative to a small-scale business.

May 26, 2020 Elsa rated it it was astonishing

i don't feel the urge nor desire to read other business concern books which talk about how to keep a client, unless it's from Joey. i found my bible to which i will read once more northward' over again. as a deadening reader, i am thrilled to cease gobbling upwardly information, and instead, get busy doing. i am incredibly inspired. and i will gift this book to all my friends who i see struggling in building salubrious relationships in business, only non merely, in personal life as well. information technology works for both! i don't feel the urge nor desire to read other concern books which talk about how to keep a customer, unless it's from Joey. i establish my bible to which i will read again n' once again. as a slow reader, i am thrilled to terminate gobbling upward information, and instead, go busy doing. i am incredibly inspired. and i volition gift this book to all my friends who i see struggling in building healthy relationships in concern, just not just, in personal life as well. information technology works for both! ...more

Apr 09, 2018 Nick rated information technology it was amazing

Joey does a comprehensive job of laying out the dissimilar stages of the customer journeying. About importantly, he does this from the client perspective. Many books within this genre focus on companies, only Joey focuses on customers. It makes this book different than competitors, and I'd highly recommend reading it.

This book is disquisitional in business organisation. The customer experience after a purchase is often overlooked, merely Joey explains why and how to serve your customers throughout the client journey. This book changed my view on business organization and client relationships. If you're in any kind of business organisation or work with customers of whatever kind, I highly recommend it. This book is critical in business concern. The customer experience after a purchase is frequently overlooked, simply Joey explains why and how to serve your customers throughout the customer journey. This volume changed my view on business and customer relationships. If y'all're in any kind of business concern or piece of work with customers of whatever kind, I highly recommend it. ...more

January nineteen, 2020 George Velez rated it it was amazing

The content in this volume can be trusted to be combined with the technicalities of establishing end executing a business strategy and ensuring the center focus on those the business organization serves, the human. This content definitely brings the specific client emotion into context when creating a tactical plan to execute that newfound H2H business strategy.

This book was nigh entirely based on examples of products the author bought personally, or examples that would come up up on the first page of google if you searched for "examples of exceptional customer service". Unfortunately, I'm not selling to Taylor Swift fans, a Chicago cubs possessor, or selling to passionate dog owners. Having said that, the book did requite me several good ideas. This book was nigh entirely based on examples of products the author bought personally, or examples that would come up on the commencement page of google if you lot searched for "examples of exceptional client service". Unfortunately, I'm not selling to Taylor Swift fans, a Chicago cubs owner, or selling to passionate dog owners. Having said that, the book did give me several skillful ideas. ...more

Feb 18, 2021 Denise Powers rated it really liked it

A full-bodied written report on how to really put the customer at the centre of a business, with some creative ideas and means of approaching and because a customer feel. So many companies say they are 'client centric that it has little meaning. This book explains why being genuine almost that claim is so important and how to wow clients at the various stages of their journeying. A concentrated report on how to really put the customer at the centre of a business, with some creative ideas and ways of approaching and considering a customer experience. And so many companies say they are 'customer centric that it has little meaning. This book explains why being genuine about that claim is and then important and how to wow clients at the various stages of their journey. ...more

Oct eleven, 2018 Cody rated information technology it was amazing

Great volume on the simplest way to increase profits and reduce spending in your business organization. The author did an excellent chore taking me into the shoes of the customer. I just bought a physical copy to read with my optics since I read this ane with my ears.

January 09, 2020 Dave rated information technology really liked it

Very solid concern book chock full of expert ideas and a cohesive program. My only gripe is that it's overwhelming. I recommend choosing a few tips to implement and not stressing over the full program. Very solid business organization book chock full of skilful ideas and a cohesive plan. My only gripe is that information technology'due south overwhelming. I recommend choosing a few tips to implement and not stressing over the full program. ...more than

Outstanding book for anyone running a business. Often businesses affair ok a win being a sale, this changes your thinking to include everything that happens afterwards the sale as well. Some great actionable things to implement.

Feb 26, 2022 Sam rated it it was ok

More of. 2.five rating for me. Definitely a few nuggets of wisdom, but there are much better books on client experience such as Effortless Experience and Badass.

Gimmicky "salesy" tone and approach was a fiddling much for me at times.

Jul 25, 2018 Tricia rated it really liked it

Cracking examples, actually got me thinking well-nigh changes I tin make in my business. You lot tin feel Joey'south energy through his writing and all his suggestions can be practical to whatever concern. Great examples, really got me thinking about changes I can make in my business organisation. You can feel Joey's energy through his writing and all his suggestions can be practical to whatever business. ...more

References Tucker Max every bit a friend and mentor on writing, and so you take or leave that level of brownie

Jul 22, 2019 Ian Callum rated it information technology was amazing

Everyone who works with customers/clients needs to read this book. I was excited throughout the book as to how I was going to implement the ideas this volume was stimulating.

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